Automation index

How much of a Actor’s job can AI already do?

A self-tape and a script breakdown come earlier. Hitting a mark on a set, and actually crying, do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

IS WORK OVER?

17%

AI can already do 17% of this job.

#595 / 643

Actor

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Break down the text, mark and memorise. Estimate No public source provides a precise figure. This is our estimate.	16%	32%	+5.1
Self-tapes and casting materials. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Perform on set, stage or in voice-over. Estimate No public source provides a precise figure. This is our estimate.	22%	6%	+1.3
Rehearse with director and cast. Estimate No public source provides a precise figure. This is our estimate.	16%	10%	+1.6
Care for body, voice and emotional continuity. Estimate No public source provides a precise figure. This is our estimate.	16%	12%	+1.9
Promotion, agents and life between jobs. Estimate No public source provides a precise figure. This is our estimate.	14%	18%	+2.5
Total	100%		17%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

IS WORK OVER?

28%

#123 / 643

Paid media specialist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Plan, platforms and the pixel. Estimate No public source provides a precise figure. This is our estimate.	18%	52%	+9.4
Creatives, frequency and audience cuts. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
The client, going live and the campaign that drifts. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Reports, attribution and the last-click fight. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Brand safety and inventory you cannot touch. Estimate No public source provides a precise figure. This is our estimate.	18%	14%	+2.5
That the pixel fires, and not burning extra CPM. Estimate No public source provides a precise figure. This is our estimate.	16%	12%	+1.9
Total	100%		28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low