Automation index
How much of a Art director’s job can AI already do?
A moodboard and a layout come earlier. A campaign that actually has a view does not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Art director
23%
AI can already do 23% of this job.
#294 / 633
View rankingArt director
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Moodboards, layouts and a first view.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 40% | +7.2 |
Direct designers, photo and retouch.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Client, brand and not saying yes to everything.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Production, print and digital.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Present, defend and cut.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 16% | +2.9 |
Not signing something that does not hold.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 23% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Moodboards, layouts and a first view
- Direct designers, photo and retouch
- Production, print and digital
- Present, defend and cut
- Not signing something that does not hold
- director de arte
- art director
Sources for this job· O*NET 27-1011.00· ESCO/ISCO 2166
IS WORK OVER?
Copywriter
26%
#210 / 633
View rankingCopywriter
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Vary language and tone of messages based on product and medium.EstimateNo public source provides a precise figure. This is our estimate. | 21% | 28% | +5.9 |
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.EstimateNo public source provides a precise figure. This is our estimate. | 19% | 22% | +4.2 |
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Present drafts and ideas to clients.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 22% | +3.1 |
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Conduct research and interviews to determine which of a product's selling features should be promoted.EstimateNo public source provides a precise figure. This is our estimate. | 2% | 48% | +1 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- musical genres
- musical notation
- music literature
- musical theory
- copyright legislation
- study music
- write songs
- match lyrics to mood of melody
- write to a deadline
- create a rhyme scheme structure
Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641