IS WORK OVER?

Automation index

How much of a Art director’s job can AI already do?

A moodboard and a layout come earlier. A campaign that actually has a view does not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Art director

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Moodboards, layouts and a first view.
Estimate

No public source provides a precise figure. This is our estimate.

18%40%+7.2
Direct designers, photo and retouch.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Client, brand and not saying yes to everything.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Production, print and digital.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Present, defend and cut.
Estimate

No public source provides a precise figure. This is our estimate.

18%16%+2.9
Not signing something that does not hold.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%23%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Moodboards, layouts and a first view
  • Direct designers, photo and retouch
  • Production, print and digital
  • Present, defend and cut
  • Not signing something that does not hold
  • director de arte
  • art director

Sources for this job· O*NET 27-1011.00· ESCO/ISCO 2166

Journalist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Write commentaries, columns, or scripts, using computers.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Analyze and interpret news and information received from various sources to broadcast the information.
Estimate

No public source provides a precise figure. This is our estimate.

7%48%+3.4
Select material most pertinent to presentation, and organize this material into appropriate formats.
Estimate

No public source provides a precise figure. This is our estimate.

6%22%+1.3
Examine news items of local, national, and international significance to determine topics to address, or obtain assignments from editorial staff members.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Coordinate and serve as an anchor on news broadcast programs.
Estimate

No public source provides a precise figure. This is our estimate.

5%28%+1.4
Gather information and develop perspectives about news subjects through research, interviews, observation, and experience.
Estimate

No public source provides a precise figure. This is our estimate.

5%48%+2.4
Present news stories, and introduce in-depth videotaped segments or live transmissions from on-the-scene reporters.
Estimate

No public source provides a precise figure. This is our estimate.

5%22%+1.1
Receive assignments or evaluate leads or tips to develop story ideas.
Estimate

No public source provides a precise figure. This is our estimate.

4%28%+1.1
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

55%28%+15.4
Total100%30%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • write news
  • interview
  • check sources
  • search engines
  • scientific research methodology
  • proofread text
  • consult information sources
  • read articles
  • search databases
  • develop professional network

Sources for this job· O*NET 27-3023.00· ESCO/ISCO 2642

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