IS WORK OVER?

Automation index

How much of a Art director’s job can AI already do?

A moodboard and a layout come earlier. A campaign that actually has a view does not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Art director

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Moodboards, layouts and a first view.
Estimate

No public source provides a precise figure. This is our estimate.

18%40%+7.2
Direct designers, photo and retouch.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Client, brand and not saying yes to everything.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Production, print and digital.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Present, defend and cut.
Estimate

No public source provides a precise figure. This is our estimate.

18%16%+2.9
Not signing something that does not hold.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%23%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Moodboards, layouts and a first view
  • Direct designers, photo and retouch
  • Production, print and digital
  • Present, defend and cut
  • Not signing something that does not hold
  • director de arte
  • art director

Sources for this job· O*NET 27-1011.00· ESCO/ISCO 2166

Kayak guide

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Flow, kit and the briefing.
Estimate

No public source provides a precise figure. This is our estimate.

16%32%+5.1
Water, the novice and the one who flips.
Estimate

No public source provides a precise figure. This is our estimate.

22%8%+1.8
Rescue, the rope and not losing anyone.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Rapid, the yes or no and aborting.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
The cold, the wetsuit and not pushing the grade.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Without flipping the group, and whole to the take-out.
Estimate

No public source provides a precise figure. This is our estimate.

14%12%+1.7
Total100%19%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • flow
  • river rescue
  • rapids
  • wetsuit
  • kayak novices
  • rope
  • river briefing
  • flip

Sources for this job· O*NET 39-7011.00· ESCO/ISCO 5113

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