IS WORK OVER?

Automation index

How much of a Art director’s job can AI already do?

A moodboard and a layout come earlier. A campaign that actually has a view does not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Art director

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Moodboards, layouts and a first view.
Estimate

No public source provides a precise figure. This is our estimate.

18%40%+7.2
Direct designers, photo and retouch.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Client, brand and not saying yes to everything.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Production, print and digital.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Present, defend and cut.
Estimate

No public source provides a precise figure. This is our estimate.

18%16%+2.9
Not signing something that does not hold.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%23%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Moodboards, layouts and a first view
  • Direct designers, photo and retouch
  • Production, print and digital
  • Present, defend and cut
  • Not signing something that does not hold
  • director de arte
  • art director

Sources for this job· O*NET 27-1011.00· ESCO/ISCO 2166

Lifeguard

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Logs, headcount and closing protocols.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Watch, jump and water rescue.
Estimate

No public source provides a precise figure. This is our estimate.

24%6%+1.4
CPR, defibrillator and first aid.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Manage the beach or pool and talk to the public.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Kit maintenance and water chemistry.
Estimate

No public source provides a precise figure. This is our estimate.

14%22%+3.1
Sun shift, fatigue and not looking away.
Estimate

No public source provides a precise figure. This is our estimate.

14%14%+2
Total100%16%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Logs, headcount and closing protocols
  • Watch, jump and water rescue
  • CPR, defibrillator and first aid
  • Kit maintenance and water chemistry
  • Sun shift, fatigue and not looking away
  • socorrista
  • lifeguard
  • salvamento

Sources for this job· O*NET 33-9092.00· ESCO/ISCO 5419

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