IS WORK OVER?

Automation index

How much of a Art director’s job can AI already do?

A moodboard and a layout come earlier. A campaign that actually has a view does not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Art director

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Moodboards, layouts and a first view.
Estimate

No public source provides a precise figure. This is our estimate.

18%40%+7.2
Direct designers, photo and retouch.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Client, brand and not saying yes to everything.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Production, print and digital.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Present, defend and cut.
Estimate

No public source provides a precise figure. This is our estimate.

18%16%+2.9
Not signing something that does not hold.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%23%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Moodboards, layouts and a first view
  • Direct designers, photo and retouch
  • Production, print and digital
  • Present, defend and cut
  • Not signing something that does not hold
  • director de arte
  • art director

Sources for this job· O*NET 27-1011.00· ESCO/ISCO 2166

Packaging engineer

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Spec, 3D and the drop test.
Estimate

No public source provides a precise figure. This is our estimate.

18%48%+8.6
The packing line and the one that will not fit.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Material, recyclability and unit cost.
Estimate

No public source provides a precise figure. This is our estimate.

16%36%+5.8
Supplier, die and pack colour.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Marketing, legal and not lying on the pack.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
That it survives the trip, and not oversizing the plastic.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%27%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • design packs
  • drop test
  • packing line
  • recyclability
  • die-cut
  • unit cost
  • pack spec
  • 3D prototype

Sources for this job· O*NET 17-2112.00· ESCO/ISCO 2141

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