IS WORK OVER?

Automation index

How much of a Art director’s job can AI already do?

A moodboard and a layout come earlier. A campaign that actually has a view does not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Art director

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Moodboards, layouts and a first view.
Estimate

No public source provides a precise figure. This is our estimate.

18%40%+7.2
Direct designers, photo and retouch.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Client, brand and not saying yes to everything.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Production, print and digital.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Present, defend and cut.
Estimate

No public source provides a precise figure. This is our estimate.

18%16%+2.9
Not signing something that does not hold.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%23%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Moodboards, layouts and a first view
  • Direct designers, photo and retouch
  • Production, print and digital
  • Present, defend and cut
  • Not signing something that does not hold
  • director de arte
  • art director

Sources for this job· O*NET 27-1011.00· ESCO/ISCO 2166

Talent scout

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Match, notes and the report.
Estimate

No public source provides a precise figure. This is our estimate.

18%48%+8.6
See them live, the setting and the one who hides.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
Data, GPS and not trusting the clip alone.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Network, agents and the one already promised.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
The club, the rush and not inflating the average.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
See the player, and not falling for the goal.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%27%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • scout reports
  • see live
  • player GPS
  • agents
  • scout network
  • data
  • clips
  • the player’s setting

Sources for this job· O*NET 27-2022.00· ESCO/ISCO 3422

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