IS WORK OVER?

Automation index

How much of a Art director’s job can AI already do?

A moodboard and a layout come earlier. A campaign that actually has a view does not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Art director

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Moodboards, layouts and a first view.
Estimate

No public source provides a precise figure. This is our estimate.

18%40%+7.2
Direct designers, photo and retouch.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Client, brand and not saying yes to everything.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Production, print and digital.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Present, defend and cut.
Estimate

No public source provides a precise figure. This is our estimate.

18%16%+2.9
Not signing something that does not hold.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%23%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Moodboards, layouts and a first view
  • Direct designers, photo and retouch
  • Production, print and digital
  • Present, defend and cut
  • Not signing something that does not hold
  • director de arte
  • art director

Sources for this job· O*NET 27-1011.00· ESCO/ISCO 2166

Tour guide

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Monitor visitors' activities to ensure compliance with establishment or tour regulations and safety practices.
Estimate

No public source provides a precise figure. This is our estimate.

13%28%+3.6
Describe tour points of interest to group members, and respond to questions.
Estimate

No public source provides a precise figure. This is our estimate.

12%28%+3.4
Provide directions and other pertinent information to visitors.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Escort individuals or groups on cruises, sightseeing tours, or through places of interest, such as industrial establishments, public buildings, or art galleries.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Greet and register visitors, and issue any required identification badges or safety devices.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Assemble and check the required supplies and equipment prior to departure.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Provide for physical safety of groups, performing such activities as providing first aid or directing emergency evacuations.
Estimate

No public source provides a precise figure. This is our estimate.

9%28%+2.5
Solicit tour patronage and sell souvenirs.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

17%28%+4.8
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • sightseeing information
  • local geography
  • create solutions to problems
  • monitor visitor tours
  • provide visitor information
  • select visitor routes
  • collect visitor fees
  • speak different languages
  • use different communication channels
  • maintain customer service

Sources for this job· O*NET 39-7011.00· ESCO/ISCO 5113

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