IS WORK OVER?

Automation index

How much of a Art director’s job can AI already do?

A moodboard and a layout come earlier. A campaign that actually has a view does not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Art director

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Moodboards, layouts and a first view.
Estimate

No public source provides a precise figure. This is our estimate.

18%40%+7.2
Direct designers, photo and retouch.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Client, brand and not saying yes to everything.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Production, print and digital.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Present, defend and cut.
Estimate

No public source provides a precise figure. This is our estimate.

18%16%+2.9
Not signing something that does not hold.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%23%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Moodboards, layouts and a first view
  • Direct designers, photo and retouch
  • Production, print and digital
  • Present, defend and cut
  • Not signing something that does not hold
  • director de arte
  • art director

Sources for this job· O*NET 27-1011.00· ESCO/ISCO 2166

TV presenter

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Prep script, guest sheets and rundown.
Estimate

No public source provides a precise figure. This is our estimate.

18%38%+6.8
Social promo and pre-taped pieces.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Host the live show or the recording.
Estimate

No public source provides a precise figure. This is our estimate.

22%8%+1.8
Improvise, cut and save a gag.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Rehearse with gallery and floor.
Estimate

No public source provides a precise figure. This is our estimate.

14%14%+2
Public image, interviews and personal brand.
Estimate

No public source provides a precise figure. This is our estimate.

14%16%+2.2
Total100%19%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Prep script, guest sheets and rundown
  • Social promo and pre-taped pieces
  • Host the live show or the recording
  • Improvise, cut and save a gag
  • Rehearse with gallery and floor
  • presentador
  • tv host
  • locutor de television

Sources for this job· O*NET 27-3011.00· ESCO/ISCO 2656

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