IS WORK OVER?

Automation index

How much of a BI analyst’s job can AI already do?

A dashboard and a query assemble themselves. Knowing which metric lies, and what the business is asking, do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

BI analyst

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Model data, light ETL and dashboards.
Estimate

No public source provides a precise figure. This is our estimate.

24%58%+13.9
Write SQL, measures and docs.
Estimate

No public source provides a precise figure. This is our estimate.

18%50%+9
Define KPIs with the business and negotiate meaning.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Present insights and defend the number.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Data quality, alerts and lineage.
Estimate

No public source provides a precise figure. This is our estimate.

14%15%+2.1
Prioritise requests and say no.
Estimate

No public source provides a precise figure. This is our estimate.

12%20%+2.4
Total100%34%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Model data, light ETL and dashboards
  • Write SQL, measures and docs
  • Present insights and defend the number
  • Data quality, alerts and lineage
  • Prioritise requests and say no
  • business intelligence
  • analista bi
  • power bi
  • looker

Sources for this job· O*NET 15-2051.00· ESCO/ISCO 2511

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

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