Automation index

How much of a Brewer’s job can AI already do?

A recipe and a fermentation check come earlier. Tasting the tank and deciding the hops do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

IS WORK OVER?

25%

AI can already do 25% of this job.

#243 / 623

Brewer

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Recipes, mash and the beer’s profile. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
Boil, hops and the drop to fermenter. Estimate No public source provides a precise figure. This is our estimate.	18%	22%	+4
Taste tanks, dry hop and when to pack. Estimate No public source provides a precise figure. This is our estimate.	18%	18%	+3.2
CIP, quality and plant microbiology. Estimate No public source provides a precise figure. This is our estimate.	16%	32%	+5.1
Packaging, batches and what hits the bar. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
The recipe call and owning the batch. Estimate No public source provides a precise figure. This is our estimate.	16%	14%	+2.2
Total	100%		25%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

IS WORK OVER?

28%

#123 / 623

Paid media specialist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Plan, platforms and the pixel. Estimate No public source provides a precise figure. This is our estimate.	18%	52%	+9.4
Creatives, frequency and audience cuts. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
The client, going live and the campaign that drifts. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Reports, attribution and the last-click fight. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Brand safety and inventory you cannot touch. Estimate No public source provides a precise figure. This is our estimate.	18%	14%	+2.5
That the pixel fires, and not burning extra CPM. Estimate No public source provides a precise figure. This is our estimate.	16%	12%	+1.9
Total	100%		28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low