IS WORK OVER?

Automation index

How much of a Career counsellor’s job can AI already do?

A test and a pathway come earlier. Getting that person to the interview do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Career counsellor

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Profile, test and the map of possible jobs.
Estimate

No public source provides a precise figure. This is our estimate.

18%48%+8.6
CV, letter and the mock interview.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The session, the block and the one who believes nothing.
Estimate

No public source provides a precise figure. This is our estimate.

18%18%+3.2
Employers, placements and the bridge to a contract.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Public employment service, training and the calls.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
That they show up, and not dropping the case.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • career guidance
  • write CVs
  • mock interviews
  • job pathway
  • refer to training
  • broker employers
  • employability tests
  • accompany to interviews

Sources for this job· O*NET 21-1012.00· ESCO/ISCO 2423

Marketing manager

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Estimate

No public source provides a precise figure. This is our estimate.

22%28%+6.2
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Estimate

No public source provides a precise figure. This is our estimate.

12%28%+3.4
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Estimate

No public source provides a precise figure. This is our estimate.

7%48%+3.4
Consult with product development personnel on product specifications, such as design, color, or packaging.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Compile lists describing product or service offerings.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Estimate

No public source provides a precise figure. This is our estimate.

6%48%+2.9
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Estimate

No public source provides a precise figure. This is our estimate.

5%28%+1.4
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

20%28%+5.6
Total100%31%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • channel marketing
  • sales strategies
  • company policies
  • implement marketing strategies
  • carry out naming strategies
  • perform customers’ needs analysis
  • manage staff
  • apply social media marketing
  • create annual marketing budget
  • set brand positioning

Sources for this job· O*NET 11-2021.00· ESCO/ISCO 2431

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