IS WORK OVER?

Automation index

How much of a Career counsellor’s job can AI already do?

A test and a pathway come earlier. Getting that person to the interview do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Career counsellor

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Profile, test and the map of possible jobs.
Estimate

No public source provides a precise figure. This is our estimate.

18%48%+8.6
CV, letter and the mock interview.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The session, the block and the one who believes nothing.
Estimate

No public source provides a precise figure. This is our estimate.

18%18%+3.2
Employers, placements and the bridge to a contract.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Public employment service, training and the calls.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
That they show up, and not dropping the case.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • career guidance
  • write CVs
  • mock interviews
  • job pathway
  • refer to training
  • broker employers
  • employability tests
  • accompany to interviews

Sources for this job· O*NET 21-1012.00· ESCO/ISCO 2423

PR specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Post and update content on the company's Web site and social media outlets.
Estimate

No public source provides a precise figure. This is our estimate.

17%28%+4.8
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Estimate

No public source provides a precise figure. This is our estimate.

15%28%+4.2
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Estimate

No public source provides a precise figure. This is our estimate.

13%28%+3.6
Write press releases or other media communications to promote clients.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Estimate

No public source provides a precise figure. This is our estimate.

7%22%+1.5
Coach client representatives in effective communication with the public or with employees.
Estimate

No public source provides a precise figure. This is our estimate.

6%22%+1.3
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
Estimate

No public source provides a precise figure. This is our estimate.

5%55%+2.8
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

18%28%+5
Total100%29%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • keywords in digital content
  • web analytics
  • pricing strategies
  • corporate social responsibility
  • market research
  • brand marketing techniques
  • content marketing strategy
  • online moderation techniques
  • marketing mix
  • authoring software

Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2432

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