IS WORK OVER?

Automation index

How much of a Career counsellor’s job can AI already do?

A test and a pathway come earlier. Getting that person to the interview do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Career counsellor

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Profile, test and the map of possible jobs.
Estimate

No public source provides a precise figure. This is our estimate.

18%48%+8.6
CV, letter and the mock interview.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The session, the block and the one who believes nothing.
Estimate

No public source provides a precise figure. This is our estimate.

18%18%+3.2
Employers, placements and the bridge to a contract.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Public employment service, training and the calls.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
That they show up, and not dropping the case.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • career guidance
  • write CVs
  • mock interviews
  • job pathway
  • refer to training
  • broker employers
  • employability tests
  • accompany to interviews

Sources for this job· O*NET 21-1012.00· ESCO/ISCO 2423

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

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