IS WORK OVER?

Automation index

How much of a Cartographer’s job can AI already do?

OSM and a generalisation come earlier. A map that reads, and does not lie, do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Cartographer

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Sources, OSM, satellite and generalisation.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Symbology, type and visual hierarchy.
Estimate

No public source provides a precise figure. This is our estimate.

16%48%+7.7
Projections, scales and getting the heights right.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Review with the client, the field and the lie in the data.
Estimate

No public source provides a precise figure. This is our estimate.

18%18%+3.2
Print maps, web maps and updates.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Credit, metadata and owning the map.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%31%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • make maps
  • generalise cartography
  • symbology
  • choose projection
  • visual hierarchy
  • update OSM
  • web maps
  • maps that do not lie

Sources for this job· O*NET 17-1021.00· ESCO/ISCO 2165

Paid media specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Plan, platforms and the pixel.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Creatives, frequency and audience cuts.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client, going live and the campaign that drifts.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, attribution and the last-click fight.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Brand safety and inventory you cannot touch.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
That the pixel fires, and not burning extra CPM.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • media plan
  • pixel
  • frequency
  • brand safety
  • attribution
  • creatives
  • audiences
  • digital inventory

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

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