IS WORK OVER?

Automation index

How much of a Cartographer’s job can AI already do?

OSM and a generalisation come earlier. A map that reads, and does not lie, do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Cartographer

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Sources, OSM, satellite and generalisation.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Symbology, type and visual hierarchy.
Estimate

No public source provides a precise figure. This is our estimate.

16%48%+7.7
Projections, scales and getting the heights right.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Review with the client, the field and the lie in the data.
Estimate

No public source provides a precise figure. This is our estimate.

18%18%+3.2
Print maps, web maps and updates.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Credit, metadata and owning the map.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%31%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • make maps
  • generalise cartography
  • symbology
  • choose projection
  • visual hierarchy
  • update OSM
  • web maps
  • maps that do not lie

Sources for this job· O*NET 17-1021.00· ESCO/ISCO 2165

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

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