IS WORK OVER?

Automation index

How much of a Community manager’s job can AI already do?

Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.

This percentage does not predict how many people will lose their jobs.

Task comparison

Community manager

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Post and update content on the company's Web site and social media outlets.
Estimate

No public source provides a precise figure. This is our estimate.

17%28%+4.8
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Estimate

No public source provides a precise figure. This is our estimate.

15%28%+4.2
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Estimate

No public source provides a precise figure. This is our estimate.

13%28%+3.6
Write press releases or other media communications to promote clients.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Estimate

No public source provides a precise figure. This is our estimate.

7%22%+1.5
Coach client representatives in effective communication with the public or with employees.
Estimate

No public source provides a precise figure. This is our estimate.

6%22%+1.3
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
Estimate

No public source provides a precise figure. This is our estimate.

5%55%+2.8
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

18%28%+5
Total100%29%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • online ads campaign techniques
  • web strategy assessment
  • content marketing strategy
  • e-commerce systems
  • company policies
  • perform online data analysis
  • implement marketing strategies
  • creatively use digital technologies
  • manage budgets
  • execute email marketing

Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2431

Paid media specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Plan, platforms and the pixel.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Creatives, frequency and audience cuts.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client, going live and the campaign that drifts.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, attribution and the last-click fight.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Brand safety and inventory you cannot touch.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
That the pixel fires, and not burning extra CPM.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • media plan
  • pixel
  • frequency
  • brand safety
  • attribution
  • creatives
  • audiences
  • digital inventory

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

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