IS WORK OVER?

Automation index

Can AI do the work of a Community manager?

Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.

It is not a forecast of job losses either.

Task comparison

Community manager

Where the time goes

Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.

Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.

TaskShareAIAdds
Post and update content on the company's Web site and social media outlets.
Estimate

No public source pins this saving. It is an estimate of the method.

17%28%+4.8
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Estimate

No public source pins this saving. It is an estimate of the method.

15%28%+4.2
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Estimate

No public source pins this saving. It is an estimate of the method.

13%28%+3.6
Write press releases or other media communications to promote clients.
Estimate

No public source pins this saving. It is an estimate of the method.

11%28%+3.1
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Estimate

No public source pins this saving. It is an estimate of the method.

8%28%+2.2
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Estimate

No public source pins this saving. It is an estimate of the method.

7%22%+1.5
Coach client representatives in effective communication with the public or with employees.
Estimate

No public source pins this saving. It is an estimate of the method.

6%22%+1.3
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
Estimate

No public source pins this saving. It is an estimate of the method.

5%55%+2.8
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source pins this saving. It is an estimate of the method.

18%28%+5
Total100%29%

Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low

Skills this job uses

  • online ads campaign techniques
  • web strategy assessment
  • content marketing strategy
  • e-commerce systems
  • company policies
  • perform online data analysis
  • implement marketing strategies
  • creatively use digital technologies
  • manage budgets
  • execute email marketing

Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2431

SEO specialist

Where the time goes

Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.

Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.

TaskShareAIAdds
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Estimate

No public source pins this saving. It is an estimate of the method.

18%28%+5
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Estimate

No public source pins this saving. It is an estimate of the method.

17%48%+8.2
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Estimate

No public source pins this saving. It is an estimate of the method.

11%48%+5.3
Monitor industry statistics and follow trends in trade literature.
Estimate

No public source pins this saving. It is an estimate of the method.

11%28%+3.1
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Public

WMT 2024

See evidence

10%72%+7.2
Measure and assess customer and employee satisfaction.
Estimate

No public source pins this saving. It is an estimate of the method.

7%28%+2
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Estimate

No public source pins this saving. It is an estimate of the method.

6%28%+1.7
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Estimate

No public source pins this saving. It is an estimate of the method.

6%48%+2.9
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source pins this saving. It is an estimate of the method.

14%28%+3.9
Total100%39%

Modelled week 100% · Public evidence 10% · Estimate 90% · Confidence: Low

Skills this job uses

  • online ads campaign techniques
  • web strategy assessment
  • content marketing strategy
  • e-commerce systems
  • company policies
  • perform online data analysis
  • implement marketing strategies
  • creatively use digital technologies
  • manage budgets
  • execute email marketing

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Analyse my job

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