IS WORK OVER?

Automation index

How much of a Copy editor’s job can AI already do?

A checker and a first pass come earlier. Keeping the author’s voice and not inserting a typo do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Copy editor

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Spelling, agreement and consistency.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Style, repetition and sentence rhythm.
Estimate

No public source provides a precise figure. This is our estimate.

16%48%+7.7
Queries to the author, grey areas and the house style.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Second proofs, PDF and last-minute typos.
Estimate

No public source provides a precise figure. This is our estimate.

18%22%+4
Deadlines with publisher, layout and translation.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Judgement, not over-rewriting, and the typo that remains.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%31%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • copy-edit
  • spelling and punctuation
  • unify style
  • catch typos
  • house style
  • second proofs
  • author queries
  • avoid over-editing

Sources for this job· O*NET 27-3041.00· ESCO/ISCO 2641

Copywriter

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Vary language and tone of messages based on product and medium.
Estimate

No public source provides a precise figure. This is our estimate.

21%28%+5.9
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Estimate

No public source provides a precise figure. This is our estimate.

19%22%+4.2
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Estimate

No public source provides a precise figure. This is our estimate.

15%28%+4.2
Present drafts and ideas to clients.
Estimate

No public source provides a precise figure. This is our estimate.

14%22%+3.1
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Estimate

No public source provides a precise figure. This is our estimate.

14%28%+3.9
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Conduct research and interviews to determine which of a product's selling features should be promoted.
Estimate

No public source provides a precise figure. This is our estimate.

2%48%+1
Total100%27%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • musical genres
  • musical notation
  • music literature
  • musical theory
  • copyright legislation
  • study music
  • write songs
  • match lyrics to mood of melody
  • write to a deadline
  • create a rhyme scheme structure

Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641

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