Automation index
Can AI do the work of a Copywriter?
Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.
It does not tell you how many jobs will vanish.
Task comparison
IS WORK OVER?
Copywriter
26%
AI or a robot can already do 26% of this job.
#79 / 103
View rankingCopywriter
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Vary language and tone of messages based on product and medium.EstimateNo public source pins this saving. It is an estimate of the method. | 21% | 28% | +5.9 |
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.EstimateNo public source pins this saving. It is an estimate of the method. | 19% | 22% | +4.2 |
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.EstimateNo public source pins this saving. It is an estimate of the method. | 15% | 28% | +4.2 |
Present drafts and ideas to clients.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 22% | +3.1 |
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Conduct research and interviews to determine which of a product's selling features should be promoted.EstimateNo public source pins this saving. It is an estimate of the method. | 2% | 48% | +1 |
| Total | 100% | 27% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- musical genres
- musical notation
- music literature
- musical theory
- copyright legislation
- study music
- write songs
- match lyrics to mood of melody
- write to a deadline
- create a rhyme scheme structure
Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641
IS WORK OVER?
Business analyst
39%
#7 / 103
View rankingBusiness analyst
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Gather and organize information on problems or procedures.EstimateNo public source pins this saving. It is an estimate of the method. | 23% | 28% | +6.4 |
Develop and implement records management program for filing, protection, and retrieval of records, and assure compliance with program.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 55% | +7.2 |
Confer with personnel concerned to ensure successful functioning of newly implemented systems or procedures.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 28% | +3.6 |
Analyze data gathered and develop solutions or alternative methods of proceeding.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 48% | +6.2 |
Recommend purchase of storage equipment and design area layout to locate equipment in space available.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Design, evaluate, recommend, and approve changes of forms and reports.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 55% | +3.9 |
Prepare manuals and train workers in use of new forms, reports, procedures or equipment, according to organizational policy.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 55% | +2.8 |
Review forms and reports and confer with management and users about format, distribution, and purpose, identifying problems and improvements.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 28% | +2.8 |
| Total | 100% | 39% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- business analysis
- risk management
- market research
- scientific research methodology
- perform business analysis
- identify undetected organisational needs
- analyse business plans
- interpret financial statements
- conduct quantitative research
- analyse financial performance of a company
Sources for this job· O*NET 13-1111.00· ESCO/ISCO 2421