IS WORK OVER?

Automation index

Can AI do the work of a Copywriter?

Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.

It does not tell you how many jobs will vanish.

Task comparison

Copywriter

Where the time goes

Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.

Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.

TaskShareAIAdds
Vary language and tone of messages based on product and medium.
Estimate

No public source pins this saving. It is an estimate of the method.

21%28%+5.9
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Estimate

No public source pins this saving. It is an estimate of the method.

19%22%+4.2
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Estimate

No public source pins this saving. It is an estimate of the method.

15%28%+4.2
Present drafts and ideas to clients.
Estimate

No public source pins this saving. It is an estimate of the method.

14%22%+3.1
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Estimate

No public source pins this saving. It is an estimate of the method.

14%28%+3.9
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Estimate

No public source pins this saving. It is an estimate of the method.

8%28%+2.2
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Estimate

No public source pins this saving. It is an estimate of the method.

7%28%+2
Conduct research and interviews to determine which of a product's selling features should be promoted.
Estimate

No public source pins this saving. It is an estimate of the method.

2%48%+1
Total100%27%

Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low

Skills this job uses

  • musical genres
  • musical notation
  • music literature
  • musical theory
  • copyright legislation
  • study music
  • write songs
  • match lyrics to mood of melody
  • write to a deadline
  • create a rhyme scheme structure

Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641

Cook

Where the time goes

Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.

Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.

TaskShareAIAdds
Portion, arrange, and garnish food, and serve food to waiters or patrons.
Estimate

No public source pins this saving. It is an estimate of the method.

10%28%+2.8
Inspect and clean food preparation areas, such as equipment, work surfaces, and serving areas, to ensure safe and sanitary food-handling practices.
Estimate

No public source pins this saving. It is an estimate of the method.

9%28%+2.5
Turn or stir foods to ensure even cooking.
Estimate

No public source pins this saving. It is an estimate of the method.

9%28%+2.5
Season and cook food according to recipes or personal judgment and experience.
Estimate

No public source pins this saving. It is an estimate of the method.

8%28%+2.2
Ensure food is stored and cooked at correct temperature by regulating temperature of ovens, broilers, grills, and roasters.
Estimate

No public source pins this saving. It is an estimate of the method.

8%28%+2.2
Weigh, measure, and mix ingredients according to recipes or personal judgment, using various kitchen utensils and equipment.
Estimate

No public source pins this saving. It is an estimate of the method.

7%28%+2
Bake, roast, broil, and steam meats, fish, vegetables, and other foods.
Estimate

No public source pins this saving. It is an estimate of the method.

7%28%+2
Coordinate and supervise work of kitchen staff.
Estimate

No public source pins this saving. It is an estimate of the method.

7%22%+1.5
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source pins this saving. It is an estimate of the method.

35%28%+9.8
Total100%28%

Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low

Skills this job uses

  • cook
  • mise en place
  • dishes
  • bake
  • comply with food safety and hygiene
  • order supplies
  • store raw food materials
  • receive kitchen supplies
  • use food preparation techniques
  • dispose waste

Sources for this job· O*NET 35-2014.00· ESCO/ISCO 5120

Analyse my job

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