Automation index
How much of a Copywriter’s job can AI already do?
Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Copywriter
26%
AI can already do 26% of this job.
#237 / 713
View rankingCopywriter
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Vary language and tone of messages based on product and medium.EstimateNo public source provides a precise figure. This is our estimate. | 21% | 28% | +5.9 |
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.EstimateNo public source provides a precise figure. This is our estimate. | 19% | 22% | +4.2 |
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Present drafts and ideas to clients.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 22% | +3.1 |
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Conduct research and interviews to determine which of a product's selling features should be promoted.EstimateNo public source provides a precise figure. This is our estimate. | 2% | 48% | +1 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- musical genres
- musical notation
- music literature
- musical theory
- copyright legislation
- study music
- write songs
- match lyrics to mood of melody
- write to a deadline
- create a rhyme scheme structure
Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641
IS WORK OVER?
Customs police officer
19%
#537 / 713
View rankingCustoms police officer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Profile, the manifest and the container.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Inspection, the scanner and what does not fit.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Search, the right and not humiliating.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Minute, the haul and not breaking the chain.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The prosecutor, the rush and not jumping to a yes.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Open the container, and not letting the drugs through.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 19% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- containers
- manifests
- scanners
- hauls
- chain of custody
- risk profiles
- searches
- customs minutes
Sources for this job· O*NET 33-3021.00· ESCO/ISCO 3351