IS WORK OVER?

Automation index

How much of a Copywriter’s job can AI already do?

Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.

This percentage does not predict how many people will lose their jobs.

Task comparison

Copywriter

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Vary language and tone of messages based on product and medium.
Estimate

No public source provides a precise figure. This is our estimate.

21%28%+5.9
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Estimate

No public source provides a precise figure. This is our estimate.

19%22%+4.2
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Estimate

No public source provides a precise figure. This is our estimate.

15%28%+4.2
Present drafts and ideas to clients.
Estimate

No public source provides a precise figure. This is our estimate.

14%22%+3.1
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Estimate

No public source provides a precise figure. This is our estimate.

14%28%+3.9
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Conduct research and interviews to determine which of a product's selling features should be promoted.
Estimate

No public source provides a precise figure. This is our estimate.

2%48%+1
Total100%27%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • musical genres
  • musical notation
  • music literature
  • musical theory
  • copyright legislation
  • study music
  • write songs
  • match lyrics to mood of melody
  • write to a deadline
  • create a rhyme scheme structure

Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641

Dietitian

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Assess nutritional needs, diet restrictions, and current health plans to develop and implement dietary-care plans and provide nutritional counseling.
Estimate

No public source provides a precise figure. This is our estimate.

13%22%+2.9
Counsel individuals and groups on basic rules of good nutrition, healthy eating habits, and nutrition monitoring to improve their quality of life.
Estimate

No public source provides a precise figure. This is our estimate.

12%22%+2.6
Evaluate laboratory tests in preparing nutrition recommendations.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Advise patients and their families on nutritional principles, dietary plans, diet modifications, and food selection and preparation.
Estimate

No public source provides a precise figure. This is our estimate.

11%12%+1.3
Record and evaluate patient and family health and food history, including symptoms, environmental toxic exposure, allergies, medication factors, and preventive health-care measures.
Estimate

No public source provides a precise figure. This is our estimate.

9%12%+1.1
Incorporate patient cultural, ethnic, or religious preferences and needs in the development of nutrition plans.
Estimate

No public source provides a precise figure. This is our estimate.

9%12%+1.1
Consult with physicians and health care personnel to determine nutritional needs and diet restrictions of patient or client.
Estimate

No public source provides a precise figure. This is our estimate.

8%12%+1
Coordinate diet counseling services.
Estimate

No public source provides a precise figure. This is our estimate.

5%22%+1.1
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

22%28%+6.2
Total100%20%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • hygiene in a health care setting
  • eating disorders
  • counselling methods
  • health care legislation
  • biological chemistry
  • calculation of food energy
  • medical terminology
  • supervision of persons
  • human physiology
  • pharmacology

Sources for this job· O*NET 29-1031.00· ESCO/ISCO 2265

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