IS WORK OVER?

Automation index

Can AI do the work of a Copywriter?

Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.

It does not tell you how many jobs will vanish.

Task comparison

Copywriter

Where the time goes

Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.

Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.

TaskShareAIAdds
Vary language and tone of messages based on product and medium.
Estimate

No public source pins this saving. It is an estimate of the method.

21%28%+5.9
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Estimate

No public source pins this saving. It is an estimate of the method.

19%22%+4.2
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Estimate

No public source pins this saving. It is an estimate of the method.

15%28%+4.2
Present drafts and ideas to clients.
Estimate

No public source pins this saving. It is an estimate of the method.

14%22%+3.1
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Estimate

No public source pins this saving. It is an estimate of the method.

14%28%+3.9
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Estimate

No public source pins this saving. It is an estimate of the method.

8%28%+2.2
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Estimate

No public source pins this saving. It is an estimate of the method.

7%28%+2
Conduct research and interviews to determine which of a product's selling features should be promoted.
Estimate

No public source pins this saving. It is an estimate of the method.

2%48%+1
Total100%27%

Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low

Skills this job uses

  • musical genres
  • musical notation
  • music literature
  • musical theory
  • copyright legislation
  • study music
  • write songs
  • match lyrics to mood of melody
  • write to a deadline
  • create a rhyme scheme structure

Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641

Doctor

Where the time goes

Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.

Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.

TaskShareAIAdds
Collect, record, and maintain patient information, such as medical history, reports, or examination results.
Estimate

No public source pins this saving. It is an estimate of the method.

9%12%+1.1
Prescribe or administer medication, therapy, and other specialized medical care to treat or prevent illness, disease, or injury.
Estimate

No public source pins this saving. It is an estimate of the method.

8%28%+2.2
Analyze records, reports, test results, or examination information to diagnose medical condition of patient.
Estimate

No public source pins this saving. It is an estimate of the method.

8%12%+1
Manage and treat common health problems, such as infections, influenza or pneumonia, as well as serious, chronic, and complex illnesses, in adolescents, adults, and the elderly.
Estimate

No public source pins this saving. It is an estimate of the method.

8%28%+2.2
Explain procedures and discuss test results or prescribed treatments with patients.
Estimate

No public source pins this saving. It is an estimate of the method.

8%12%+1
Monitor patients' conditions and progress and reevaluate treatments as necessary.
Estimate

No public source pins this saving. It is an estimate of the method.

8%12%+1
Treat internal disorders, such as hypertension, heart disease, diabetes, or problems of the lung, brain, kidney, or gastrointestinal tract.
Estimate

No public source pins this saving. It is an estimate of the method.

8%28%+2.2
Advise patients and community members concerning diet, activity, hygiene, and disease prevention.
Estimate

No public source pins this saving. It is an estimate of the method.

7%12%+0.8
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source pins this saving. It is an estimate of the method.

36%28%+10.1
Total100%22%

Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low

Skills this job uses

  • care for patients
  • diagnose
  • nursing care
  • clinical notes
  • manage research data
  • operate open source software
  • demonstrate disciplinary expertise
  • think abstractly
  • manage personal professional development
  • synthesise information

Sources for this job· O*NET 29-1216.00· ESCO/ISCO 2211

Analyse my job

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