IS WORK OVER?

Automation index

Can AI do the work of a Copywriter?

Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.

It does not tell you how many jobs will vanish.

Task comparison

Copywriter

Where the time goes

Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.

Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.

TaskShareAIAdds
Vary language and tone of messages based on product and medium.
Estimate

No public source pins this saving. It is an estimate of the method.

21%28%+5.9
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Estimate

No public source pins this saving. It is an estimate of the method.

19%22%+4.2
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Estimate

No public source pins this saving. It is an estimate of the method.

15%28%+4.2
Present drafts and ideas to clients.
Estimate

No public source pins this saving. It is an estimate of the method.

14%22%+3.1
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Estimate

No public source pins this saving. It is an estimate of the method.

14%28%+3.9
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Estimate

No public source pins this saving. It is an estimate of the method.

8%28%+2.2
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Estimate

No public source pins this saving. It is an estimate of the method.

7%28%+2
Conduct research and interviews to determine which of a product's selling features should be promoted.
Estimate

No public source pins this saving. It is an estimate of the method.

2%48%+1
Total100%27%

Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low

Skills this job uses

  • musical genres
  • musical notation
  • music literature
  • musical theory
  • copyright legislation
  • study music
  • write songs
  • match lyrics to mood of melody
  • write to a deadline
  • create a rhyme scheme structure

Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641

Event planner

Where the time goes

Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.

Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.

TaskShareAIAdds
Consult with customers to determine objectives and requirements for events, such as meetings, conferences, and conventions.
Estimate

No public source pins this saving. It is an estimate of the method.

15%28%+4.2
Coordinate services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing and event security.
Estimate

No public source pins this saving. It is an estimate of the method.

11%28%+3.1
Confer with staff at a chosen event site to coordinate details.
Estimate

No public source pins this saving. It is an estimate of the method.

9%28%+2.5
Direct administrative details, such as financial operations, dissemination of promotional materials, and responses to inquiries.
Estimate

No public source pins this saving. It is an estimate of the method.

8%28%+2.2
Monitor event activities to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise.
Estimate

No public source pins this saving. It is an estimate of the method.

8%28%+2.2
Evaluate and select providers of services according to customer requirements.
Estimate

No public source pins this saving. It is an estimate of the method.

7%28%+2
Maintain records of event aspects, including financial details.
Estimate

No public source pins this saving. It is an estimate of the method.

6%55%+3.3
Review event bills for accuracy and approve payment.
Estimate

No public source pins this saving. It is an estimate of the method.

6%28%+1.7
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source pins this saving. It is an estimate of the method.

30%28%+8.4
Total100%30%

Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low

Skills this job uses

  • develop event topics
  • negotiate contracts with event providers
  • coordinate events
  • confer with event staff
  • review event bills
  • inspect event facilities
  • arrange event needs
  • organise event participants' registration
  • direct event administrative details
  • supervise event staff

Sources for this job· O*NET 13-1121.00· ESCO/ISCO 3332

Analyse my job

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