Automation index
Can AI do the work of a Copywriter?
Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.
It does not tell you how many jobs will vanish.
Task comparison
IS WORK OVER?
Copywriter
26%
AI or a robot can already do 26% of this job.
#79 / 103
View rankingCopywriter
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Vary language and tone of messages based on product and medium.EstimateNo public source pins this saving. It is an estimate of the method. | 21% | 28% | +5.9 |
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.EstimateNo public source pins this saving. It is an estimate of the method. | 19% | 22% | +4.2 |
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.EstimateNo public source pins this saving. It is an estimate of the method. | 15% | 28% | +4.2 |
Present drafts and ideas to clients.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 22% | +3.1 |
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Conduct research and interviews to determine which of a product's selling features should be promoted.EstimateNo public source pins this saving. It is an estimate of the method. | 2% | 48% | +1 |
| Total | 100% | 27% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- musical genres
- musical notation
- music literature
- musical theory
- copyright legislation
- study music
- write songs
- match lyrics to mood of melody
- write to a deadline
- create a rhyme scheme structure
Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641
IS WORK OVER?
Executive assistant
34%
#19 / 103
View rankingExecutive assistant
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Answer phone calls and direct calls to appropriate parties or take messages.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 28% | +3.6 |
Manage and maintain executives' schedules.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Open, sort, and distribute incoming correspondence, including faxes and email.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 55% | +5 |
Perform general office duties, such as ordering supplies, maintaining records management database systems, and performing basic bookkeeping work.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 55% | +5 |
Prepare invoices, reports, memos, letters, financial statements, and other documents, using word processing, spreadsheet, database, or presentation software.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 22% | +1.5 |
Prepare responses to correspondence containing routine inquiries.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Coordinate and direct office services, such as records, departmental finances, budget preparation, personnel issues, and housekeeping, to aid executives.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 55% | +3.9 |
Greet visitors and determine whether they should be given access to specific individuals.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 31% | 28% | +8.7 |
| Total | 100% | 35% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- company policies
- translate keywords into full texts
- perform business research
- use spreadsheets software
- coordinate events
- organise travel arrangements for staff
- use different communication channels
- process commissioned instructions
- manage office facility systems
- use office systems
Sources for this job· O*NET 43-6011.00· ESCO/ISCO 3343