Automation index
How much of a Copywriter’s job can AI already do?
Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Copywriter
26%
AI can already do 26% of this job.
#210 / 633
View rankingCopywriter
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Vary language and tone of messages based on product and medium.EstimateNo public source provides a precise figure. This is our estimate. | 21% | 28% | +5.9 |
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.EstimateNo public source provides a precise figure. This is our estimate. | 19% | 22% | +4.2 |
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Present drafts and ideas to clients.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 22% | +3.1 |
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Conduct research and interviews to determine which of a product's selling features should be promoted.EstimateNo public source provides a precise figure. This is our estimate. | 2% | 48% | +1 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- musical genres
- musical notation
- music literature
- musical theory
- copyright legislation
- study music
- write songs
- match lyrics to mood of melody
- write to a deadline
- create a rhyme scheme structure
Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641
IS WORK OVER?
Graphic designer
28%
#95 / 633
View rankingGraphic designer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Determine size and arrangement of illustrative material and copy, and select style and size of type.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 28% | +3.4 |
Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Use computer software to generate new images.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Key information into computer equipment to create layouts for client or supervisor.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 22% | +1.8 |
Draw and print charts, graphs, illustrations, and other artwork, using computer.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Review final layouts and suggest improvements, as needed.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Maintain archive of images, photos, or previous work products.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Develop graphics and layouts for product illustrations, company logos, and Web sites.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 33% | 28% | +9.2 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- design interfaces
- prototypes
- figma
- graphic design
- desktop publishing
- copyright legislation
- respect publication formats
- use creative suite software
- follow a brief
- identify customer's needs
Sources for this job· O*NET 27-1024.00· ESCO/ISCO 2166