Automation index
How much of a Copywriter’s job can AI already do?
Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Copywriter
26%
AI can already do 26% of this job.
#210 / 633
View rankingCopywriter
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Vary language and tone of messages based on product and medium.EstimateNo public source provides a precise figure. This is our estimate. | 21% | 28% | +5.9 |
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.EstimateNo public source provides a precise figure. This is our estimate. | 19% | 22% | +4.2 |
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Present drafts and ideas to clients.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 22% | +3.1 |
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Conduct research and interviews to determine which of a product's selling features should be promoted.EstimateNo public source provides a precise figure. This is our estimate. | 2% | 48% | +1 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- musical genres
- musical notation
- music literature
- musical theory
- copyright legislation
- study music
- write songs
- match lyrics to mood of melody
- write to a deadline
- create a rhyme scheme structure
Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641
IS WORK OVER?
Hotel receptionist
30%
#53 / 633
View rankingHotel receptionist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Greet, register, and assign rooms to guests of hotels or motels.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Issue room keys and escort instructions to bellhops.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Verify customers' credit, and establish how the customer will pay for the accommodation.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Keep records of room availability and guests' accounts, manually or using computers.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 55% | +3.9 |
Make and confirm reservations.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Review accounts and charges with guests during the check out process.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Answer inquiries pertaining to hotel services, guest registration, and travel directions, or make recommendations regarding shopping, dining, or entertainment.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Compute bills, collect payments, and make change for guests.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 47% | 28% | +13.2 |
| Total | 100% | 30% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- explain features in accommodation venue
- comply with food safety and hygiene
- implement marketing strategies
- maintain relationship with customers
- deal with arrivals in accommodation
- greet guests
- handle customer complaints
- process booking
- provide tourism related information
- handover the service area
Sources for this job· O*NET 43-4081.00· ESCO/ISCO 4224