Automation index
Can AI do the work of a Copywriter?
Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.
It does not tell you how many jobs will vanish.
Task comparison
IS WORK OVER?
Copywriter
26%
AI or a robot can already do 26% of this job.
#79 / 103
View rankingCopywriter
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Vary language and tone of messages based on product and medium.EstimateNo public source pins this saving. It is an estimate of the method. | 21% | 28% | +5.9 |
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.EstimateNo public source pins this saving. It is an estimate of the method. | 19% | 22% | +4.2 |
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.EstimateNo public source pins this saving. It is an estimate of the method. | 15% | 28% | +4.2 |
Present drafts and ideas to clients.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 22% | +3.1 |
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Conduct research and interviews to determine which of a product's selling features should be promoted.EstimateNo public source pins this saving. It is an estimate of the method. | 2% | 48% | +1 |
| Total | 100% | 27% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- musical genres
- musical notation
- music literature
- musical theory
- copyright legislation
- study music
- write songs
- match lyrics to mood of melody
- write to a deadline
- create a rhyme scheme structure
Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641
IS WORK OVER?
Insurance agent
33%
#22 / 103
View rankingInsurance agent
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Sell various types of insurance policies to businesses and individuals on behalf of insurance companies, including automobile, fire, life, property, medical and dental insurance, or specialized policies, such as marine, farm/crop, and medical malpractice.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Customize insurance programs to suit individual customers, often covering a variety of risks.EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 28% | +2.8 |
Explain features, advantages, and disadvantages of various policies to promote sale of insurance plans.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 28% | +2.5 |
Perform administrative tasks, such as maintaining records and handling policy renewals.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 55% | +5 |
Select company that offers type of coverage requested by client to underwrite policy.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Calculate premiums and establish payment method.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 48% | +3.8 |
Seek out new clients and develop clientele by networking to find new customers and generate lists of prospective clients.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Call on policyholders to deliver and explain policy, to analyze insurance program and suggest additions or changes, or to change beneficiaries.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 48% | +3.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 31% | 28% | +8.7 |
| Total | 100% | 34% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- insurance law
- sales promotion techniques
- principles of insurance
- actuarial science
- claims procedures
- types of insurance
- calculate insurance rate
- protect client interests
- analyse insurance needs
- inform on insurance products
Sources for this job· O*NET 41-3021.00· ESCO/ISCO 3321