Automation index
Can AI do the work of a Copywriter?
Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.
It does not tell you how many jobs will vanish.
Task comparison
IS WORK OVER?
Copywriter
26%
AI or a robot can already do 26% of this job.
#79 / 103
View rankingCopywriter
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Vary language and tone of messages based on product and medium.EstimateNo public source pins this saving. It is an estimate of the method. | 21% | 28% | +5.9 |
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.EstimateNo public source pins this saving. It is an estimate of the method. | 19% | 22% | +4.2 |
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.EstimateNo public source pins this saving. It is an estimate of the method. | 15% | 28% | +4.2 |
Present drafts and ideas to clients.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 22% | +3.1 |
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Conduct research and interviews to determine which of a product's selling features should be promoted.EstimateNo public source pins this saving. It is an estimate of the method. | 2% | 48% | +1 |
| Total | 100% | 27% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- musical genres
- musical notation
- music literature
- musical theory
- copyright legislation
- study music
- write songs
- match lyrics to mood of melody
- write to a deadline
- create a rhyme scheme structure
Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641
IS WORK OVER?
IT support
30%
#43 / 103
View rankingIT support
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Answer user inquiries regarding computer software or hardware operation to resolve problems.EstimateNo public source pins this saving. It is an estimate of the method. | 17% | 28% | +4.8 |
Oversee the daily performance of computer systems.EstimateNo public source pins this saving. It is an estimate of the method. | 15% | 28% | +4.2 |
Read technical manuals, confer with users, or conduct computer diagnostics to investigate and resolve problems or to provide technical assistance and support.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
Maintain records of daily data communication transactions, problems and remedial actions taken, or installation activities.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 55% | +7.2 |
Set up equipment for employee use, performing or ensuring proper installation of cables, operating systems, or appropriate software.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Install and perform minor repairs to hardware, software, or peripheral equipment, following design or installation specifications.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 12% | +0.8 |
Confer with staff, users, and management to establish requirements for new systems or modifications.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Enter commands and observe system functioning to verify correct operations and detect errors.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 15% | 28% | +4.2 |
| Total | 100% | 30% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- characteristics of products
- organisational structure
- product comprehension
- keep up to date on product knowledge
- create solutions to problems
- communicate with customers
- manage staff
- use ICT ticketing system
- educate on data confidentiality
- forecast workload
Sources for this job· O*NET 15-1232.00· ESCO/ISCO 3512