Automation index
Can AI do the work of a Copywriter?
Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.
It does not tell you how many jobs will vanish.
Task comparison
IS WORK OVER?
Copywriter
26%
AI or a robot can already do 26% of this job.
#79 / 103
View rankingCopywriter
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Vary language and tone of messages based on product and medium.EstimateNo public source pins this saving. It is an estimate of the method. | 21% | 28% | +5.9 |
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.EstimateNo public source pins this saving. It is an estimate of the method. | 19% | 22% | +4.2 |
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.EstimateNo public source pins this saving. It is an estimate of the method. | 15% | 28% | +4.2 |
Present drafts and ideas to clients.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 22% | +3.1 |
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Conduct research and interviews to determine which of a product's selling features should be promoted.EstimateNo public source pins this saving. It is an estimate of the method. | 2% | 48% | +1 |
| Total | 100% | 27% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- musical genres
- musical notation
- music literature
- musical theory
- copyright legislation
- study music
- write songs
- match lyrics to mood of melody
- write to a deadline
- create a rhyme scheme structure
Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641
IS WORK OVER?
Junior developer
31%↓
#30 / 103
View rankingJunior developer
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Write, analyze, review, and rewrite programs, using workflow chart and diagram, and applying knowledge of computer capabilities, subject matter, and symbolic logic.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 48% | +6.2 |
Write, update, and maintain computer programs or software packages to handle specific jobs such as tracking inventory, storing or retrieving data, or controlling other equipment.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Correct errors by making appropriate changes and rechecking the program to ensure that the desired results are produced.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Perform or direct revision, repair, or expansion of existing programs to increase operating efficiency or adapt to new requirements.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 12% | +1.1 |
Conduct trial runs of programs and software applications to be sure they will produce the desired information and that the instructions are correct.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Consult with managerial, engineering, and technical personnel to clarify program intent, identify problems, and suggest changes.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Develop Web sites.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Compile and write documentation of program development and subsequent revisions, inserting comments in the coded instructions so others can understand the program.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 55% | +3.3 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 30% | 28% | +8.4 |
| Total | 100% | 31% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- write code
- programming
- software development
- coding
- debug code
- computer programming
- decentralized application frameworks
- blockchain openness
- software components libraries
- ICT debugging tools
Sources for this job· O*NET 15-1251.00· ESCO/ISCO 2512