Automation index
How much of a Copywriter’s job can AI already do?
Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Copywriter
26%
AI can already do 26% of this job.
#210 / 623
View rankingCopywriter
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Vary language and tone of messages based on product and medium.EstimateNo public source provides a precise figure. This is our estimate. | 21% | 28% | +5.9 |
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.EstimateNo public source provides a precise figure. This is our estimate. | 19% | 22% | +4.2 |
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Present drafts and ideas to clients.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 22% | +3.1 |
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Conduct research and interviews to determine which of a product's selling features should be promoted.EstimateNo public source provides a precise figure. This is our estimate. | 2% | 48% | +1 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- musical genres
- musical notation
- music literature
- musical theory
- copyright legislation
- study music
- write songs
- match lyrics to mood of melody
- write to a deadline
- create a rhyme scheme structure
Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641
IS WORK OVER?
Junior developer
31%↓
#38 / 623
View rankingJunior developer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Write, analyze, review, and rewrite programs, using workflow chart and diagram, and applying knowledge of computer capabilities, subject matter, and symbolic logic.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 48% | +6.2 |
Write, update, and maintain computer programs or software packages to handle specific jobs such as tracking inventory, storing or retrieving data, or controlling other equipment.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Correct errors by making appropriate changes and rechecking the program to ensure that the desired results are produced.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Perform or direct revision, repair, or expansion of existing programs to increase operating efficiency or adapt to new requirements.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 12% | +1.1 |
Conduct trial runs of programs and software applications to be sure they will produce the desired information and that the instructions are correct.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Consult with managerial, engineering, and technical personnel to clarify program intent, identify problems, and suggest changes.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Develop Web sites.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Compile and write documentation of program development and subsequent revisions, inserting comments in the coded instructions so others can understand the program.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 55% | +3.3 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 30% | 28% | +8.4 |
| Total | 100% | 31% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- write code
- programming
- software development
- coding
- debug code
- computer programming
- decentralized application frameworks
- blockchain openness
- software components libraries
- ICT debugging tools
Sources for this job· O*NET 15-1251.00· ESCO/ISCO 2512