IS WORK OVER?

Automation index

How much of a Copywriter’s job can AI already do?

Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.

This percentage does not predict how many people will lose their jobs.

Task comparison

Copywriter

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Vary language and tone of messages based on product and medium.
Estimate

No public source provides a precise figure. This is our estimate.

21%28%+5.9
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Estimate

No public source provides a precise figure. This is our estimate.

19%22%+4.2
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Estimate

No public source provides a precise figure. This is our estimate.

15%28%+4.2
Present drafts and ideas to clients.
Estimate

No public source provides a precise figure. This is our estimate.

14%22%+3.1
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Estimate

No public source provides a precise figure. This is our estimate.

14%28%+3.9
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Conduct research and interviews to determine which of a product's selling features should be promoted.
Estimate

No public source provides a precise figure. This is our estimate.

2%48%+1
Total100%27%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • musical genres
  • musical notation
  • music literature
  • musical theory
  • copyright legislation
  • study music
  • write songs
  • match lyrics to mood of melody
  • write to a deadline
  • create a rhyme scheme structure

Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641

Lab technician

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Obtain specimens, cultivating, isolating, and identifying microorganisms for analysis.
Estimate

No public source provides a precise figure. This is our estimate.

16%48%+7.7
Conduct chemical analyses of body fluids, such as blood or urine, using microscope or automatic analyzer to detect abnormalities or diseases and enter findings into computer.
Estimate

No public source provides a precise figure. This is our estimate.

16%48%+7.7
Analyze the results of tests or experiments to ensure conformity to specifications, using special mechanical or electrical devices.
Estimate

No public source provides a precise figure. This is our estimate.

13%48%+6.2
Test raw materials, processes, or finished products to determine quality or quantity of materials or characteristics of a substance.
Estimate

No public source provides a precise figure. This is our estimate.

12%28%+3.4
Collect blood or tissue samples from patients, observing principles of asepsis to obtain blood sample.
Estimate

No public source provides a precise figure. This is our estimate.

10%12%+1.2
Analyze and record test data to issue reports that use charts, graphs, or narratives.
Estimate

No public source provides a precise figure. This is our estimate.

9%55%+5
Supervise or instruct other technicians or laboratory assistants.
Estimate

No public source provides a precise figure. This is our estimate.

9%22%+2
Set up, maintain, calibrate, clean, and test sterility of medical laboratory equipment.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Total100%37%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • techniques of blood-sampling
  • microbiology-bacteriology
  • laboratory techniques
  • blood type classification
  • perform laboratory tests
  • transport blood samples
  • archive healthcare users' records
  • mix chemicals
  • record test data
  • maintain laboratory equipment

Sources for this job· O*NET 29-2012.00· ESCO/ISCO 3212

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