IS WORK OVER?

Automation index

How much of a Copywriter’s job can AI already do?

Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.

This percentage does not predict how many people will lose their jobs.

Task comparison

Copywriter

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Vary language and tone of messages based on product and medium.
Estimate

No public source provides a precise figure. This is our estimate.

21%28%+5.9
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Estimate

No public source provides a precise figure. This is our estimate.

19%22%+4.2
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Estimate

No public source provides a precise figure. This is our estimate.

15%28%+4.2
Present drafts and ideas to clients.
Estimate

No public source provides a precise figure. This is our estimate.

14%22%+3.1
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Estimate

No public source provides a precise figure. This is our estimate.

14%28%+3.9
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Conduct research and interviews to determine which of a product's selling features should be promoted.
Estimate

No public source provides a precise figure. This is our estimate.

2%48%+1
Total100%27%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • musical genres
  • musical notation
  • music literature
  • musical theory
  • copyright legislation
  • study music
  • write songs
  • match lyrics to mood of melody
  • write to a deadline
  • create a rhyme scheme structure

Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641

Midwife

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Provide prenatal, intrapartum, postpartum, or newborn care to patients.
Estimate

No public source provides a precise figure. This is our estimate.

8%12%+1
Document patients' health histories, symptoms, physical conditions, or other diagnostic information.
Estimate

No public source provides a precise figure. This is our estimate.

8%12%+1
Document findings of physical examinations.
Estimate

No public source provides a precise figure. This is our estimate.

8%55%+4.4
Monitor fetal development by listening to fetal heartbeat, taking external uterine measurements, identifying fetal position, or estimating fetal size and weight.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Order and interpret diagnostic or laboratory tests.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Perform physical examinations by taking vital signs, checking neurological reflexes, examining breasts, or performing pelvic examinations.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Develop and implement individualized plans for health care management.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Educate patients and family members regarding prenatal, intrapartum, postpartum, newborn, or interconception care.
Estimate

No public source provides a precise figure. This is our estimate.

7%12%+0.8
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

38%28%+10.6
Total100%26%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • hygiene in a health care setting
  • microbiology-bacteriology
  • childbirth
  • health care legislation
  • lactation
  • obstetric ultrasonography
  • analgesics
  • neonatology
  • pregnancy
  • pharmacology

Sources for this job· O*NET 29-1161.00· ESCO/ISCO 2222

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