IS WORK OVER?

Automation index

How much of a Copywriter’s job can AI already do?

Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.

This percentage does not predict how many people will lose their jobs.

Task comparison

Copywriter

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Vary language and tone of messages based on product and medium.
Estimate

No public source provides a precise figure. This is our estimate.

21%28%+5.9
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Estimate

No public source provides a precise figure. This is our estimate.

19%22%+4.2
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Estimate

No public source provides a precise figure. This is our estimate.

15%28%+4.2
Present drafts and ideas to clients.
Estimate

No public source provides a precise figure. This is our estimate.

14%22%+3.1
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Estimate

No public source provides a precise figure. This is our estimate.

14%28%+3.9
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Conduct research and interviews to determine which of a product's selling features should be promoted.
Estimate

No public source provides a precise figure. This is our estimate.

2%48%+1
Total100%27%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • musical genres
  • musical notation
  • music literature
  • musical theory
  • copyright legislation
  • study music
  • write songs
  • match lyrics to mood of melody
  • write to a deadline
  • create a rhyme scheme structure

Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641

Paralegal

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Prepare affidavits or other documents, such as legal correspondence, and organize and maintain documents in paper or electronic filing system.
Estimate

No public source provides a precise figure. This is our estimate.

21%55%+11.6
Prepare, edit, or review legal documents, including legislation, briefs, pleadings, appeals, wills, contracts, and real estate closing statements.
Estimate

No public source provides a precise figure. This is our estimate.

19%55%+10.5
Gather and analyze research data, such as statutes, decisions, and legal articles, codes, and documents.
Estimate

No public source provides a precise figure. This is our estimate.

12%55%+6.6
Investigate facts and law of cases and search pertinent sources, such as public records and internet sources, to determine causes of action and to prepare cases.
Estimate

No public source provides a precise figure. This is our estimate.

10%55%+5.5
Meet with clients and other professionals to discuss details of cases.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Direct and coordinate law office activity, including delivery of subpoenas.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
File pleadings with court clerks.
Estimate

No public source provides a precise figure. This is our estimate.

10%22%+2.2
Prepare for trial by performing tasks such as organizing exhibits.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Total100%44%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • design interfaces
  • prototypes
  • figma
  • legal case management
  • legal research
  • legal department processes
  • legal terminology
  • court procedures
  • compile legal documents
  • handle evidence

Sources for this job· O*NET 23-2011.00· ESCO/ISCO 3411

Analyse my job

Jobs with similar scores

  1. 207Penetration tester26%
  2. 208Court-appointed expert26%
  3. 209Chemist26%
  4. 211Last-mile manager26%
  5. 212Development cooperation officer26%
  6. 213NGO programme officer26%