IS WORK OVER?

Automation index

How much of a Copywriter’s job can AI already do?

Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.

This percentage does not predict how many people will lose their jobs.

Task comparison

Copywriter

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Vary language and tone of messages based on product and medium.
Estimate

No public source provides a precise figure. This is our estimate.

21%28%+5.9
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Estimate

No public source provides a precise figure. This is our estimate.

19%22%+4.2
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Estimate

No public source provides a precise figure. This is our estimate.

15%28%+4.2
Present drafts and ideas to clients.
Estimate

No public source provides a precise figure. This is our estimate.

14%22%+3.1
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Estimate

No public source provides a precise figure. This is our estimate.

14%28%+3.9
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Conduct research and interviews to determine which of a product's selling features should be promoted.
Estimate

No public source provides a precise figure. This is our estimate.

2%48%+1
Total100%27%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • musical genres
  • musical notation
  • music literature
  • musical theory
  • copyright legislation
  • study music
  • write songs
  • match lyrics to mood of melody
  • write to a deadline
  • create a rhyme scheme structure

Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641

Personal trainer

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Observe participants and inform them of corrective measures necessary for skill improvement.
Estimate

No public source provides a precise figure. This is our estimate.

12%28%+3.4
Instruct participants in maintaining exertion levels to maximize benefits from exercise routines.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Offer alternatives during classes to accommodate different levels of fitness.
Estimate

No public source provides a precise figure. This is our estimate.

9%28%+2.5
Teach proper breathing techniques used during physical exertion.
Estimate

No public source provides a precise figure. This is our estimate.

9%22%+2
Monitor participants' progress and adapt programs as needed.
Estimate

No public source provides a precise figure. This is our estimate.

9%28%+2.5
Plan routines, choose appropriate music, and choose different movements for each set of muscles, depending on participants' capabilities and limitations.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Teach and demonstrate use of gymnastic and training equipment, such as trampolines and weights.
Estimate

No public source provides a precise figure. This is our estimate.

8%22%+1.8
Evaluate individuals' abilities, needs, and physical conditions, and develop suitable training programs to meet any special requirements.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

27%28%+7.6
Total100%27%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • demonstrate professional Pilates attitude
  • manage fitness communication
  • safely instruct about fitness
  • identify customer objectives
  • ensure safety of exercise environment
  • analyse personal fitness information
  • show professional responsibility
  • provide fitness information
  • prescribe exercises
  • adapt Pilates exercises

Sources for this job· O*NET 39-9031.00· ESCO/ISCO 3423

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