IS WORK OVER?

Automation index

Can AI do the work of a Copywriter?

Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.

It does not tell you how many jobs will vanish.

Task comparison

Copywriter

Where the time goes

Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.

Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.

TaskShareAIAdds
Vary language and tone of messages based on product and medium.
Estimate

No public source pins this saving. It is an estimate of the method.

21%28%+5.9
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Estimate

No public source pins this saving. It is an estimate of the method.

19%22%+4.2
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Estimate

No public source pins this saving. It is an estimate of the method.

15%28%+4.2
Present drafts and ideas to clients.
Estimate

No public source pins this saving. It is an estimate of the method.

14%22%+3.1
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Estimate

No public source pins this saving. It is an estimate of the method.

14%28%+3.9
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Estimate

No public source pins this saving. It is an estimate of the method.

8%28%+2.2
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Estimate

No public source pins this saving. It is an estimate of the method.

7%28%+2
Conduct research and interviews to determine which of a product's selling features should be promoted.
Estimate

No public source pins this saving. It is an estimate of the method.

2%48%+1
Total100%27%

Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low

Skills this job uses

  • musical genres
  • musical notation
  • music literature
  • musical theory
  • copyright legislation
  • study music
  • write songs
  • match lyrics to mood of melody
  • write to a deadline
  • create a rhyme scheme structure

Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641

Plumber

Where the time goes

Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.

Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.

TaskShareAIAdds
Cut, thread, or hammer pipes to specifications, using tools such as saws, cutting torches, pipe threaders, or pipe benders.
Estimate

No public source pins this saving. It is an estimate of the method.

7%28%+2
Locate and mark the position of pipe installations, connections, passage holes, or fixtures in structures, using measuring instruments such as rulers or levels.
Estimate

No public source pins this saving. It is an estimate of the method.

7%28%+2
Direct helpers engaged in pipe cutting, preassembly, or installation of plumbing systems or components.
Estimate

No public source pins this saving. It is an estimate of the method.

6%28%+1.7
Select pipe sizes, types, or related materials, such as supports, hangers, or hydraulic cylinders, according to specifications.
Estimate

No public source pins this saving. It is an estimate of the method.

6%28%+1.7
Lay out full scale drawings of pipe systems, supports, or related equipment, according to blueprints.
Estimate

No public source pins this saving. It is an estimate of the method.

6%28%+1.7
Assemble pipe sections, tubing, or fittings, using couplings, clamps, screws, bolts, cement, plastic solvent, caulking, or soldering, brazing, or welding equipment.
Estimate

No public source pins this saving. It is an estimate of the method.

5%28%+1.4
Attach pipes to walls, structures, or fixtures, such as radiators or tanks, using brackets, clamps, tools, or welding equipment.
Estimate

No public source pins this saving. It is an estimate of the method.

5%28%+1.4
Install pipe assemblies, fittings, valves, appliances such as dishwashers or water heaters, or fixtures such as sinks or toilets, using hand or power tools.
Estimate

No public source pins this saving. It is an estimate of the method.

5%28%+1.4
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source pins this saving. It is an estimate of the method.

53%28%+14.8
Total100%28%

Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low

Skills this job uses

  • pipes
  • blockages
  • solder copper
  • sanitary ware
  • plumbing tools
  • types of piping
  • replace faucets
  • work ergonomically
  • prepare copper pipes for use as gas lines
  • snap chalk line

Sources for this job· O*NET 47-2152.00· ESCO/ISCO 7126

Analyse my job

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