IS WORK OVER?

Automation index

Can AI do the work of a Copywriter?

Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.

It does not tell you how many jobs will vanish.

Task comparison

Copywriter

Where the time goes

Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.

Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.

TaskShareAIAdds
Vary language and tone of messages based on product and medium.
Estimate

No public source pins this saving. It is an estimate of the method.

21%28%+5.9
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Estimate

No public source pins this saving. It is an estimate of the method.

19%22%+4.2
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Estimate

No public source pins this saving. It is an estimate of the method.

15%28%+4.2
Present drafts and ideas to clients.
Estimate

No public source pins this saving. It is an estimate of the method.

14%22%+3.1
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Estimate

No public source pins this saving. It is an estimate of the method.

14%28%+3.9
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Estimate

No public source pins this saving. It is an estimate of the method.

8%28%+2.2
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Estimate

No public source pins this saving. It is an estimate of the method.

7%28%+2
Conduct research and interviews to determine which of a product's selling features should be promoted.
Estimate

No public source pins this saving. It is an estimate of the method.

2%48%+1
Total100%27%

Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low

Skills this job uses

  • musical genres
  • musical notation
  • music literature
  • musical theory
  • copyright legislation
  • study music
  • write songs
  • match lyrics to mood of melody
  • write to a deadline
  • create a rhyme scheme structure

Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641

Procurement specialist

Where the time goes

Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.

Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.

TaskShareAIAdds
Purchase the highest quality merchandise at the lowest possible price and in correct amounts.
Estimate

No public source pins this saving. It is an estimate of the method.

14%28%+3.9
Monitor and follow applicable laws and regulations.
Estimate

No public source pins this saving. It is an estimate of the method.

13%28%+3.6
Prepare purchase orders, solicit bid proposals, and review requisitions for goods and services.
Estimate

No public source pins this saving. It is an estimate of the method.

12%28%+3.4
Maintain and review computerized or manual records of purchased items, costs, deliveries, product performance, and inventories.
Estimate

No public source pins this saving. It is an estimate of the method.

10%55%+5.5
Analyze price proposals, financial reports, and other data and information to determine reasonable prices.
Estimate

No public source pins this saving. It is an estimate of the method.

9%55%+5
Arrange the payment of duty and freight charges.
Estimate

No public source pins this saving. It is an estimate of the method.

8%28%+2.2
Write and review product specifications, maintaining a working technical knowledge of the goods or services to be purchased.
Estimate

No public source pins this saving. It is an estimate of the method.

5%28%+1.4
Research and evaluate suppliers, based on price, quality, selection, service, support, availability, reliability, production and distribution capabilities, and the supplier's reputation and history.
Estimate

No public source pins this saving. It is an estimate of the method.

4%48%+1.9
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source pins this saving. It is an estimate of the method.

25%28%+7
Total100%34%

Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low

Skills this job uses

  • types of coffee beans
  • coffee grinding levels
  • food and beverage industry
  • coffee characteristics
  • examine green coffee beans
  • apply HACCP
  • conduct extensive international travel
  • analyse consumer buying trends
  • negotiate price
  • evaluate coffee characteristics

Sources for this job· O*NET 13-1023.00· ESCO/ISCO 3323

Analyse my job

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