IS WORK OVER?

Automation index

Can AI do the work of a Copywriter?

Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.

It does not tell you how many jobs will vanish.

Task comparison

Copywriter

Where the time goes

Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.

Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.

TaskShareAIAdds
Vary language and tone of messages based on product and medium.
Estimate

No public source pins this saving. It is an estimate of the method.

21%28%+5.9
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Estimate

No public source pins this saving. It is an estimate of the method.

19%22%+4.2
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Estimate

No public source pins this saving. It is an estimate of the method.

15%28%+4.2
Present drafts and ideas to clients.
Estimate

No public source pins this saving. It is an estimate of the method.

14%22%+3.1
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Estimate

No public source pins this saving. It is an estimate of the method.

14%28%+3.9
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Estimate

No public source pins this saving. It is an estimate of the method.

8%28%+2.2
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Estimate

No public source pins this saving. It is an estimate of the method.

7%28%+2
Conduct research and interviews to determine which of a product's selling features should be promoted.
Estimate

No public source pins this saving. It is an estimate of the method.

2%48%+1
Total100%27%

Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low

Skills this job uses

  • musical genres
  • musical notation
  • music literature
  • musical theory
  • copyright legislation
  • study music
  • write songs
  • match lyrics to mood of melody
  • write to a deadline
  • create a rhyme scheme structure

Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641

Radiologist

Where the time goes

Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.

Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.

TaskShareAIAdds
Prepare comprehensive interpretive reports of findings.
Estimate

No public source pins this saving. It is an estimate of the method.

12%55%+6.6
Perform or interpret the outcomes of diagnostic imaging procedures including magnetic resonance imaging (MRI), computer tomography (CT), positron emission tomography (PET), nuclear cardiology treadmill studies, mammography, or ultrasound.
Estimate

No public source pins this saving. It is an estimate of the method.

11%28%+3.1
Review or transmit images and information using picture archiving or communications systems.
Estimate

No public source pins this saving. It is an estimate of the method.

11%28%+3.1
Obtain patients' histories from electronic records, patient interviews, dictated reports, or by communicating with referring clinicians.
Estimate

No public source pins this saving. It is an estimate of the method.

11%12%+1.3
Document the performance, interpretation, or outcomes of all procedures performed.
Estimate

No public source pins this saving. It is an estimate of the method.

8%55%+4.4
Communicate examination results or diagnostic information to referring physicians, patients, or families.
Estimate

No public source pins this saving. It is an estimate of the method.

7%12%+0.8
Develop or monitor procedures to ensure adequate quality control of images.
Estimate

No public source pins this saving. It is an estimate of the method.

7%28%+2
Confer with medical professionals regarding image-based diagnoses.
Estimate

No public source pins this saving. It is an estimate of the method.

6%28%+1.7
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source pins this saving. It is an estimate of the method.

27%28%+7.6
Total100%31%

Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low

Skills this job uses

  • manage research data
  • operate open source software
  • demonstrate disciplinary expertise
  • think abstractly
  • manage personal professional development
  • perform project management
  • synthesise information
  • develop own practices continuously
  • conduct project management
  • manage projects

Sources for this job· O*NET 29-1224.00· ESCO/ISCO 2212

Analyse my job

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