Automation index
Can AI do the work of a Copywriter?
Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.
It does not tell you how many jobs will vanish.
Task comparison
IS WORK OVER?
Copywriter
26%
AI or a robot can already do 26% of this job.
#79 / 103
View rankingCopywriter
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Vary language and tone of messages based on product and medium.EstimateNo public source pins this saving. It is an estimate of the method. | 21% | 28% | +5.9 |
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.EstimateNo public source pins this saving. It is an estimate of the method. | 19% | 22% | +4.2 |
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.EstimateNo public source pins this saving. It is an estimate of the method. | 15% | 28% | +4.2 |
Present drafts and ideas to clients.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 22% | +3.1 |
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Conduct research and interviews to determine which of a product's selling features should be promoted.EstimateNo public source pins this saving. It is an estimate of the method. | 2% | 48% | +1 |
| Total | 100% | 27% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- musical genres
- musical notation
- music literature
- musical theory
- copyright legislation
- study music
- write songs
- match lyrics to mood of melody
- write to a deadline
- create a rhyme scheme structure
Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641
IS WORK OVER?
Senior developer
37%
#13 / 103
View rankingSenior developer
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Modify existing software to correct errors, adapt it to new hardware, or upgrade interfaces and improve performance.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Design, develop and modify software systems, using scientific analysis and mathematical models to predict and measure outcomes and consequences of design.EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 48% | +4.8 |
Store, retrieve, and manipulate data for analysis of system capabilities and requirements.EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 48% | +4.8 |
Confer with systems analysts, engineers, programmers and others to design systems and to obtain information on project limitations and capabilities, performance requirements and interfaces.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 48% | +4.3 |
Supervise the work of programmers, technologists and technicians and other engineering and scientific personnel.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 22% | +1.8 |
Analyze user needs and software requirements to determine feasibility of design within time and cost constraints.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 48% | +3.4 |
Develop or direct software system testing or validation procedures, programming, or documentation.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 55% | +3.9 |
Consult with customers or other departments on project status, proposals, or technical issues, such as software system design or maintenance.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 33% | 28% | +9.2 |
| Total | 100% | 37% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- write code
- programming
- software development
- coding
- debug code
- computer programming
- decentralized application frameworks
- blockchain openness
- software components libraries
- ICT debugging tools
Sources for this job· O*NET 15-1252.00· ESCO/ISCO 2512