Automation index
How much of a Copywriter’s job can AI already do?
Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Copywriter
26%
AI can already do 26% of this job.
#210 / 633
View rankingCopywriter
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Vary language and tone of messages based on product and medium.EstimateNo public source provides a precise figure. This is our estimate. | 21% | 28% | +5.9 |
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.EstimateNo public source provides a precise figure. This is our estimate. | 19% | 22% | +4.2 |
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Present drafts and ideas to clients.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 22% | +3.1 |
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Conduct research and interviews to determine which of a product's selling features should be promoted.EstimateNo public source provides a precise figure. This is our estimate. | 2% | 48% | +1 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- musical genres
- musical notation
- music literature
- musical theory
- copyright legislation
- study music
- write songs
- match lyrics to mood of melody
- write to a deadline
- create a rhyme scheme structure
Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641
IS WORK OVER?
Tour guide
28%
#101 / 633
View rankingTour guide
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Monitor visitors' activities to ensure compliance with establishment or tour regulations and safety practices.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Describe tour points of interest to group members, and respond to questions.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 28% | +3.4 |
Provide directions and other pertinent information to visitors.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Escort individuals or groups on cruises, sightseeing tours, or through places of interest, such as industrial establishments, public buildings, or art galleries.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Greet and register visitors, and issue any required identification badges or safety devices.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Assemble and check the required supplies and equipment prior to departure.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Provide for physical safety of groups, performing such activities as providing first aid or directing emergency evacuations.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 28% | +2.5 |
Solicit tour patronage and sell souvenirs.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 17% | 28% | +4.8 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- sightseeing information
- local geography
- create solutions to problems
- monitor visitor tours
- provide visitor information
- select visitor routes
- collect visitor fees
- speak different languages
- use different communication channels
- maintain customer service
Sources for this job· O*NET 39-7011.00· ESCO/ISCO 5113