Automation index
Can AI do the work of a Copywriter?
Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.
It does not tell you how many jobs will vanish.
Task comparison
IS WORK OVER?
Copywriter
26%
AI or a robot can already do 26% of this job.
#79 / 103
View rankingCopywriter
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Vary language and tone of messages based on product and medium.EstimateNo public source pins this saving. It is an estimate of the method. | 21% | 28% | +5.9 |
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.EstimateNo public source pins this saving. It is an estimate of the method. | 19% | 22% | +4.2 |
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.EstimateNo public source pins this saving. It is an estimate of the method. | 15% | 28% | +4.2 |
Present drafts and ideas to clients.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 22% | +3.1 |
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Conduct research and interviews to determine which of a product's selling features should be promoted.EstimateNo public source pins this saving. It is an estimate of the method. | 2% | 48% | +1 |
| Total | 100% | 27% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- musical genres
- musical notation
- music literature
- musical theory
- copyright legislation
- study music
- write songs
- match lyrics to mood of melody
- write to a deadline
- create a rhyme scheme structure
Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641
IS WORK OVER?
Video producer
34%
#21 / 103
View rankingVideo producer
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Write and edit news stories from information collected by reporters and other sources.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 55% | +5 |
Research production topics using the internet, video archives, and other informational sources.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 48% | +4.3 |
Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Cut and edit film or tape to integrate component parts into desired sequences.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Perform management activities, such as budgeting, scheduling, planning, and marketing.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 44% | 28% | +12.3 |
| Total | 100% | 34% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- project management principles
- film production process
- accounting techniques
- audiovisual products
- copyright legislation
- work with motion picture editing team
- manage budgets
- consult with production director
- select scripts
- liaise with financiers
Sources for this job· O*NET 27-2012.00· ESCO/ISCO 2654