IS WORK OVER?

Automation index

Can AI do the work of a Copywriter?

Today an AI can already do 26% of this job. Really getting the brief, and knowing what fits the brand, is still the copywriter’s job.

It does not tell you how many jobs will vanish.

Task comparison

Copywriter

Where the time goes

Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.

Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.

TaskShareAIAdds
Vary language and tone of messages based on product and medium.
Estimate

No public source pins this saving. It is an estimate of the method.

21%28%+5.9
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Estimate

No public source pins this saving. It is an estimate of the method.

19%22%+4.2
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Estimate

No public source pins this saving. It is an estimate of the method.

15%28%+4.2
Present drafts and ideas to clients.
Estimate

No public source pins this saving. It is an estimate of the method.

14%22%+3.1
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Estimate

No public source pins this saving. It is an estimate of the method.

14%28%+3.9
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Estimate

No public source pins this saving. It is an estimate of the method.

8%28%+2.2
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Estimate

No public source pins this saving. It is an estimate of the method.

7%28%+2
Conduct research and interviews to determine which of a product's selling features should be promoted.
Estimate

No public source pins this saving. It is an estimate of the method.

2%48%+1
Total100%27%

Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low

Skills this job uses

  • musical genres
  • musical notation
  • music literature
  • musical theory
  • copyright legislation
  • study music
  • write songs
  • match lyrics to mood of melody
  • write to a deadline
  • create a rhyme scheme structure

Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641

Welder

Where the time goes

Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.

Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.

TaskShareAIAdds
Operate safety equipment and use safe work habits.
Estimate

No public source pins this saving. It is an estimate of the method.

6%28%+1.7
Melt and apply solder along adjoining edges of workpieces to solder joints, using soldering irons, gas torches, or electric-ultrasonic equipment.
Estimate

No public source pins this saving. It is an estimate of the method.

5%28%+1.4
Weld components in flat, vertical, or overhead positions.
Estimate

No public source pins this saving. It is an estimate of the method.

5%28%+1.4
Check grooves, angles, or gap allowances, using micrometers, calipers, and precision measuring instruments.
Estimate

No public source pins this saving. It is an estimate of the method.

5%28%+1.4
Determine required equipment and welding methods, applying knowledge of metallurgy, geometry, and welding techniques.
Estimate

No public source pins this saving. It is an estimate of the method.

5%28%+1.4
Align and clamp workpieces together, using rules, squares, or hand tools, or position items in fixtures, jigs, or vises.
Estimate

No public source pins this saving. It is an estimate of the method.

5%28%+1.4
Select and install torches, torch tips, filler rods, and flux, according to welding chart specifications or types and thicknesses of metals.
Estimate

No public source pins this saving. It is an estimate of the method.

5%28%+1.4
Recognize, set up, and operate hand and power tools common to the welding trade, such as shielded metal arc and gas metal arc welding equipment.
Estimate

No public source pins this saving. It is an estimate of the method.

4%28%+1.1
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source pins this saving. It is an estimate of the method.

60%28%+16.8
Total100%28%

Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low

Skills this job uses

  • technical drawings
  • hydraulics
  • pipeline coating properties
  • types of pipelines
  • isometric perspective
  • cooperate with colleagues
  • inspect pipelines
  • use welding equipment
  • operate welding equipment
  • clear pipelines

Sources for this job· O*NET 51-4121.00· ESCO/ISCO 7212

Analyse my job

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