IS WORK OVER?

Automation index

How much of a Hotel receptionist’s job can AI already do?

Today an AI can already handle the first pass: repeat tickets, stock emails, a simple reset. The odd case, the angry customer, and fraud still need a person.

This percentage does not predict how many people will lose their jobs.

Task comparison

Hotel receptionist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Greet, register, and assign rooms to guests of hotels or motels.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Issue room keys and escort instructions to bellhops.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Verify customers' credit, and establish how the customer will pay for the accommodation.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Keep records of room availability and guests' accounts, manually or using computers.
Estimate

No public source provides a precise figure. This is our estimate.

7%55%+3.9
Make and confirm reservations.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Review accounts and charges with guests during the check out process.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Answer inquiries pertaining to hotel services, guest registration, and travel directions, or make recommendations regarding shopping, dining, or entertainment.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Compute bills, collect payments, and make change for guests.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

47%28%+13.2
Total100%30%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • explain features in accommodation venue
  • comply with food safety and hygiene
  • implement marketing strategies
  • maintain relationship with customers
  • deal with arrivals in accommodation
  • greet guests
  • handle customer complaints
  • process booking
  • provide tourism related information
  • handover the service area

Sources for this job· O*NET 43-4081.00· ESCO/ISCO 4224

Marketing manager

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Estimate

No public source provides a precise figure. This is our estimate.

22%28%+6.2
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Estimate

No public source provides a precise figure. This is our estimate.

12%28%+3.4
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Estimate

No public source provides a precise figure. This is our estimate.

7%48%+3.4
Consult with product development personnel on product specifications, such as design, color, or packaging.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Compile lists describing product or service offerings.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Estimate

No public source provides a precise figure. This is our estimate.

6%48%+2.9
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Estimate

No public source provides a precise figure. This is our estimate.

5%28%+1.4
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

20%28%+5.6
Total100%31%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • channel marketing
  • sales strategies
  • company policies
  • implement marketing strategies
  • carry out naming strategies
  • perform customers’ needs analysis
  • manage staff
  • apply social media marketing
  • create annual marketing budget
  • set brand positioning

Sources for this job· O*NET 11-2021.00· ESCO/ISCO 2431

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