Automation index
Can AI do the work of a HR generalist?
Today an AI can already handle the first pass: repeat tickets, stock emails, a simple reset. The odd case, the angry customer, and fraud still need a person.
It is not an estimate of how many people will lose their work.
Task comparison
IS WORK OVER?
HR generalist
31%
AI or a robot can already do 31% of this job.
#34 / 103
View rankingHR generalist
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Review and evaluate applicant qualifications or eligibility for specified licensing, according to established guidelines and designated licensing codes.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Review employment applications and job orders to match applicants with job requirements.EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 28% | +2.8 |
Interpret and explain human resources policies, procedures, laws, standards, or regulations.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Hire employees and process hiring-related paperwork.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Prepare or maintain employment records related to events, such as hiring, termination, leaves, transfers, or promotions, using human resources management system software.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 55% | +3.3 |
Select qualified job applicants or refer them to managers, making hiring recommendations when appropriate.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Advise management on organizing, preparing, or implementing recruiting or retention programs.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Perform searches for qualified job candidates, using sources such as computer databases, networking, Internet recruiting resources, media advertisements, job fairs, recruiting firms, or employee referrals.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 48% | +2.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 42% | 28% | +11.8 |
| Total | 100% | 31% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- labour legislation
- job market offers
- employment law
- human resource management
- company policies
- maintain relationship with customers
- recruit employees
- carry out recruiting services
- interview people
- identify customer's needs
Sources for this job· O*NET 13-1071.00· ESCO/ISCO 2423
IS WORK OVER?
Copywriter
26%
#79 / 103
View rankingCopywriter
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Vary language and tone of messages based on product and medium.EstimateNo public source pins this saving. It is an estimate of the method. | 21% | 28% | +5.9 |
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.EstimateNo public source pins this saving. It is an estimate of the method. | 19% | 22% | +4.2 |
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.EstimateNo public source pins this saving. It is an estimate of the method. | 15% | 28% | +4.2 |
Present drafts and ideas to clients.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 22% | +3.1 |
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Conduct research and interviews to determine which of a product's selling features should be promoted.EstimateNo public source pins this saving. It is an estimate of the method. | 2% | 48% | +1 |
| Total | 100% | 27% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- musical genres
- musical notation
- music literature
- musical theory
- copyright legislation
- study music
- write songs
- match lyrics to mood of melody
- write to a deadline
- create a rhyme scheme structure
Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641