IS WORK OVER?

Automation index

How much of a Influencer / creator’s job can AI already do?

Today an AI can already help with scripts, titles, ideas, and cuts. Getting in front of the camera, building an audience, and closing a deal still depend on you.

This percentage does not predict how many people will lose their jobs.

Task comparison

Influencer / creator

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Estimate

No public source provides a precise figure. This is our estimate.

8%48%+3.8
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Plan and execute advertising policies and strategies for organizations.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Train and direct workers engaged in developing and producing advertisements.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Contact organizations to explain services and facilities offered.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

39%28%+10.9
Total100%30%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • produce statistical financial records
  • comply with food safety and hygiene
  • implement marketing strategies
  • monitor financial accounts
  • manage staff
  • analyse booking patterns
  • think analytically
  • develop financial statistics reports
  • apply numeracy skills
  • forecast occupancy demand

Sources for this job· O*NET 11-2011.00· ESCO/ISCO 2431

Category manager

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Assortment, prices and the shelf.
Estimate

No public source provides a precise figure. This is our estimate.

18%48%+8.6
Supplier, the negotiation and the one that will not list.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
Promo, the calendar and the one that clashes.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Data, margin and not killing the category.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Own-label, the clash and not hiding it.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
That the category wins.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%27%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • assortment
  • supplier negotiation
  • category margin
  • promos
  • own-label
  • the shelf
  • calendar
  • listings

Sources for this job· O*NET 11-2022.00· ESCO/ISCO 1221

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