Automation index
Can AI do the work of a Influencer / creator?
Today an AI can already help with scripts, titles, ideas, and cuts. Getting in front of the camera, building an audience, and closing a deal still depend on you.
It does not tell you how many jobs will vanish.
Task comparison
IS WORK OVER?
Influencer / creator
30%
AI or a robot can already do 30% of this job.
#39 / 103
View rankingInfluencer / creator
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 28% | +2.8 |
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 48% | +3.8 |
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Plan and execute advertising policies and strategies for organizations.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Train and direct workers engaged in developing and producing advertisements.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Contact organizations to explain services and facilities offered.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 39% | 28% | +10.9 |
| Total | 100% | 30% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- produce statistical financial records
- comply with food safety and hygiene
- implement marketing strategies
- monitor financial accounts
- manage staff
- analyse booking patterns
- think analytically
- develop financial statistics reports
- apply numeracy skills
- forecast occupancy demand
Sources for this job· O*NET 11-2011.00· ESCO/ISCO 2431
IS WORK OVER?
Copywriter
26%
#79 / 103
View rankingCopywriter
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Vary language and tone of messages based on product and medium.EstimateNo public source pins this saving. It is an estimate of the method. | 21% | 28% | +5.9 |
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.EstimateNo public source pins this saving. It is an estimate of the method. | 19% | 22% | +4.2 |
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.EstimateNo public source pins this saving. It is an estimate of the method. | 15% | 28% | +4.2 |
Present drafts and ideas to clients.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 22% | +3.1 |
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 28% | +3.9 |
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Conduct research and interviews to determine which of a product's selling features should be promoted.EstimateNo public source pins this saving. It is an estimate of the method. | 2% | 48% | +1 |
| Total | 100% | 27% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- musical genres
- musical notation
- music literature
- musical theory
- copyright legislation
- study music
- write songs
- match lyrics to mood of melody
- write to a deadline
- create a rhyme scheme structure
Sources for this job· O*NET 27-3043.00· ESCO/ISCO 2641