IS WORK OVER?

Automation index

How much of a Influencer / creator’s job can AI already do?

Today an AI can already help with scripts, titles, ideas, and cuts. Getting in front of the camera, building an audience, and closing a deal still depend on you.

This percentage does not predict how many people will lose their jobs.

Task comparison

Influencer / creator

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Estimate

No public source provides a precise figure. This is our estimate.

8%48%+3.8
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Plan and execute advertising policies and strategies for organizations.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Train and direct workers engaged in developing and producing advertisements.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Contact organizations to explain services and facilities offered.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

39%28%+10.9
Total100%30%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • produce statistical financial records
  • comply with food safety and hygiene
  • implement marketing strategies
  • monitor financial accounts
  • manage staff
  • analyse booking patterns
  • think analytically
  • develop financial statistics reports
  • apply numeracy skills
  • forecast occupancy demand

Sources for this job· O*NET 11-2011.00· ESCO/ISCO 2431

Drone pilot

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Flight plan, NOTAM, ENAIRE and the permit.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
Fly, frame, not lose the drone and land.
Estimate

No public source provides a precise figure. This is our estimate.

22%8%+1.8
Deliver stills, video and a basic grade.
Estimate

No public source provides a precise figure. This is our estimate.

16%32%+5.1
Maintenance, batteries and the part that fails.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Client, briefing and what you can actually fly.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
AESA rules and liability for the flight.
Estimate

No public source provides a precise figure. This is our estimate.

14%14%+2
Total100%23%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • fly drones
  • pilot UAS
  • flight planning
  • aerial shots
  • NOTAM
  • AESA permits
  • not lose the drone
  • grade aerial video

Sources for this job· O*NET 53-2012.00· ESCO/ISCO 3153

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