Automation index
How much of a Influencer / creator’s job can AI already do?
Today an AI can already help with scripts, titles, ideas, and cuts. Getting in front of the camera, building an audience, and closing a deal still depend on you.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Influencer / creator
30%
AI can already do 30% of this job.
#50 / 623
View rankingInfluencer / creator
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 48% | +3.8 |
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Plan and execute advertising policies and strategies for organizations.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Train and direct workers engaged in developing and producing advertisements.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Contact organizations to explain services and facilities offered.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 39% | 28% | +10.9 |
| Total | 100% | 30% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- produce statistical financial records
- comply with food safety and hygiene
- implement marketing strategies
- monitor financial accounts
- manage staff
- analyse booking patterns
- think analytically
- develop financial statistics reports
- apply numeracy skills
- forecast occupancy demand
Sources for this job· O*NET 11-2011.00· ESCO/ISCO 2431
IS WORK OVER?
Journalist
30%
#52 / 623
View rankingJournalist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Write commentaries, columns, or scripts, using computers.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Analyze and interpret news and information received from various sources to broadcast the information.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 48% | +3.4 |
Select material most pertinent to presentation, and organize this material into appropriate formats.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 22% | +1.3 |
Examine news items of local, national, and international significance to determine topics to address, or obtain assignments from editorial staff members.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Coordinate and serve as an anchor on news broadcast programs.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Gather information and develop perspectives about news subjects through research, interviews, observation, and experience.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 48% | +2.4 |
Present news stories, and introduce in-depth videotaped segments or live transmissions from on-the-scene reporters.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 22% | +1.1 |
Receive assignments or evaluate leads or tips to develop story ideas.EstimateNo public source provides a precise figure. This is our estimate. | 4% | 28% | +1.1 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 55% | 28% | +15.4 |
| Total | 100% | 30% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- write news
- interview
- check sources
- search engines
- scientific research methodology
- proofread text
- consult information sources
- read articles
- search databases
- develop professional network
Sources for this job· O*NET 27-3023.00· ESCO/ISCO 2642