IS WORK OVER?

Automation index

How much of a Influencer / creator’s job can AI already do?

Today an AI can already help with scripts, titles, ideas, and cuts. Getting in front of the camera, building an audience, and closing a deal still depend on you.

This percentage does not predict how many people will lose their jobs.

Task comparison

Influencer / creator

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Estimate

No public source provides a precise figure. This is our estimate.

8%48%+3.8
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Plan and execute advertising policies and strategies for organizations.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Train and direct workers engaged in developing and producing advertisements.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Contact organizations to explain services and facilities offered.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

39%28%+10.9
Total100%30%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • produce statistical financial records
  • comply with food safety and hygiene
  • implement marketing strategies
  • monitor financial accounts
  • manage staff
  • analyse booking patterns
  • think analytically
  • develop financial statistics reports
  • apply numeracy skills
  • forecast occupancy demand

Sources for this job· O*NET 11-2011.00· ESCO/ISCO 2431

Product manager

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Estimate

No public source provides a precise figure. This is our estimate.

22%28%+6.2
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Estimate

No public source provides a precise figure. This is our estimate.

12%28%+3.4
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Estimate

No public source provides a precise figure. This is our estimate.

7%48%+3.4
Consult with product development personnel on product specifications, such as design, color, or packaging.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Compile lists describing product or service offerings.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Estimate

No public source provides a precise figure. This is our estimate.

6%48%+2.9
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Estimate

No public source provides a precise figure. This is our estimate.

5%28%+1.4
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

20%28%+5.6
Total100%31%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • characteristics of products
  • channel marketing
  • advertising techniques
  • content marketing strategy
  • product comprehension
  • company policies
  • plan marketing strategy
  • assign codes to product items
  • perform data analysis
  • maintain relationship with suppliers

Sources for this job· O*NET 11-2021.00· ESCO/ISCO 2431

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