IS WORK OVER?

Automation index

How much of a Influencer / creator’s job can AI already do?

Today an AI can already help with scripts, titles, ideas, and cuts. Getting in front of the camera, building an audience, and closing a deal still depend on you.

This percentage does not predict how many people will lose their jobs.

Task comparison

Influencer / creator

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Estimate

No public source provides a precise figure. This is our estimate.

8%48%+3.8
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Plan and execute advertising policies and strategies for organizations.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Train and direct workers engaged in developing and producing advertisements.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Contact organizations to explain services and facilities offered.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

39%28%+10.9
Total100%30%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • produce statistical financial records
  • comply with food safety and hygiene
  • implement marketing strategies
  • monitor financial accounts
  • manage staff
  • analyse booking patterns
  • think analytically
  • develop financial statistics reports
  • apply numeracy skills
  • forecast occupancy demand

Sources for this job· O*NET 11-2011.00· ESCO/ISCO 2431

Salesperson

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Check stock levels and reorder merchandise as necessary.
Estimate

No public source provides a precise figure. This is our estimate.

9%28%+2.5
Recommend products to customers, based on customers' needs and interests.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Answer customers' questions about products, prices, availability, product uses, and credit terms.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Plan, assemble, and stock product displays in retail stores, or make recommendations to retailers regarding product displays, promotional programs, and advertising.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Estimate or quote prices, credit or contract terms, warranties, and delivery dates.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Provide customers with product samples and catalogs.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Monitor market conditions, product innovations, and competitors' products, prices, and sales.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Prepare sales contracts and order forms.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

41%28%+11.5
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • characteristics of products
  • agricultural equipment
  • sales promotion techniques
  • product comprehension
  • guarantee customer satisfaction
  • communicate with customers
  • manage schedule of tasks
  • implement marketing strategies
  • ensure compliance with legal requirements
  • answer requests for quotation

Sources for this job· O*NET 41-4012.00· ESCO/ISCO 2433

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